Why Most Gifting Businesses Fail on Valentine’s Day — And How Social Media Fixes It

January 29, 2026

Why Most Gifting Businesses Fail on Valentine’s Day — And How Social Media Fixes It

Valentine’s Day looks perfect on paper for gifting businesses. Demand is emotional. Purchase intent is high. People are actively searching for ideas, inspiration, and last-minute solutions. Yet every year, a surprising number of gifting brands come out of Valentine’s